Campaign: #Forthe1in10
As a member of the marketing team at Ample Labs, we worked on a campaign to educate the public on how 1 out of 10 Canadians have experienced homelessness and to raise awareness of our chatbot app Chalmers. For the campaign, I helped conceptualize the idea of setting up a couch in a major square in Toronto and we quizzed passersby on their knowledge of homelessness.